Snapchat Lenses

AR Lenses empower your audience to create and share enhanced Story content complete with your brand messaging. Make your Snap Ads more engaging by adding a lens designed to drive engagement, or create a standalone Sponsored or Community AR lens experience.


We help top global brands and agencies achieve phenomenal results by building AR filters with compelling creative for their social media campaigns. From ideation through to development and deployment, we can bring your brand  to life in a face or world filter experience your audience will be excited to share

AC/DC: Highway to Hell 40th Anniversary Lens

The world’s most famous band uses a Snapchat AR lens to entice a new fan base to find out what legendary rock really feels like.

AC/DC leveraged Snapchat’s Community Lens Library to show Gen Z the ‘Highway to Hell’ is not just for boomers. With over 1M impressions in the first week, the lens helped drive an epic increase in streaming throughout the album’s 40th Anniversary campaign.

Michael Bublé: Snow Lens
A Snowy Christmas AR lens introduces Gen Z to the artist behind the season’s most popular songs.

‍With 7M impressions in the first week, 'Snow' is the most successful music lens ever to be featured in the Community Lens Library. A brand awareness play, the campaign exceeded Warner Record’s expectations with over 3M captures of AR-enhanced content.

Talk to Special Gem about your next immersive project